Nissan Japan launches a new social media campaign, "#MoreNekoBanban," to support local cat welfare organizations.

The campaign encourages users to post cat-related photos on SNS with the hashtag, and Nissan will donate to cat shelters based on the number of posts.

This initiative aims to prevent cat-related engine bay accidents during winter and raise awareness about animal welfare.

JTEKT President Kondo highlights 2026 as pivotal for finalizing the second mid-term management plan.

Key strategies focus on adapting to automotive industry shifts like autonomous driving and electrification.

Global competitiveness hinges on technological innovation and strategic overseas expansion.

TOYO TIRES highlighted its cutting-edge tire technology and dedication to custom car culture at the Tokyo Auto Salon.

Their diverse tire lineup caters to various vehicle types, presenting attractive options for custom car enthusiasts.

TOYO TIRES supports the styling and performance of custom cars by providing tires, further solidifying their presence in the custom car scene.

BLITZ made a big splash at the Tokyo Auto Salon, showcasing their tuning expertise and extensive aftermarket parts catalog.

Focus was on performance upgrades for popular JDM sports cars like the Supra, BRZ, and GR86.

Displayed demo cars featured engine, suspension, and brake upgrades, along with aero kits and electronic devices.

HKS showcased its latest tuning tech at the Tokyo Auto Salon.

Power-up parts and suspension kits received high praise from tuning enthusiasts.

HKS is actively engaged in new technology development for the electric era.

Overview of the Tokyo Auto Salon, Japan's largest custom car show.

Focus on customized cars incorporating electrification technology and sustainability.

Concept cars reflecting the results of automakers' motorsports activities.

WebOption magazine provides comprehensive coverage of the Tokyo Auto Salon.

Detailed showcase of the latest custom cars, tuning parts, and the event atmosphere.

Highlights include booths from domestic and international manufacturers, demo car explanations, and event companions.